In the 1960s, Harvard Business School Professor Theodore Levitt said; “nobody wants a 1/4″ drill, they want a 1/4″ hole”. This single sentence is one of the clearest examples illustrating the Jobs To Be Done (JTBD) theory. The underlying message is; nobody wants to interface with a product, they want to get a job done. […]
Can JTBD be explained by a hole in the wall? Read More »
“The customer is always right” is a saying many businesses tout. One that comes to mind is Stew Leonard’s, a New England dairy store. Engraved in a large stone at the front of the store is: Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, reread Rule 1.”
Is the Customer Always Right? Read More »
If you ask one hundred people to define innovation, you’re likely to get one hundred different answers. The simplest definition is one the late Clay Christensen used consistently: “Something new that adds value”. This is my go-to definition. Short, sweet, to the point. Let’s unpack it.
What is Innovation? Read More »
